K-beauty

Heading to Seoul, Korea? Sharing my expert picks for must visit beauty shops for all your trending and cult favourite cosmetics; budget beauty finds, flagships, personalised beauty labs, niche scent houses, pro makeup tool shops, Korean pharmacy recommendations with insider tips to get the most of your K-beauty shopping....

The new Beauty of Joseon Day Dew Sunscreen is an exclusive release from the K-beauty brand; but does this sunscreen live up to the TikTok hype? A doctor's review of this sunscreen and analysis of the ingredient list- must read before buying!...

My review of Rejuran sunscreen, from the makers of Rejuran Healer, PharmaResearch. Containing 0.2% c-PDRN, this sunscreen with salmon DNA fragments is one of the OG of PDRN skincare. Does this sunscreen live up to the hype?...

Curious about the hype behind Korean PDRN creams? A doctor reviews both viral PDRN creams from the Korean pharmacies: Rejuall vs Rejuvenex. Learn the key differences in PDRN concentrations, texture, price and performance, and which cream may suit your skin best. If you are curious about PDRN skincare and its benefits, this comparison will help you make an informed choice....

South Korea is a paradise for cutting edge skincare and makeup trends. Beyond Olive Young and K-beauty pop-ups, some of the most coveted skincare are found in pharmacies. Pharmacies in South Korea offer doctor-approved, over-the-counter skincare products viral on TikTok. Discussing the skincare science and tips on using these Korean pharmacy must buys; and alternatives to these Korean pharmacy skincare in this review....

Will the new Beauty of Joseon Daily Tinted Fluid Sunscreen live up to its viral TikTok hype? This is the K-beauty brand's first tinted sunscreen; and but it was a huge disappointment for this Korean sunscreen fan because of its relatively lower SPF and unknown PA ratings; and patchy, cakey finish....

Lipcerin is a new generation of lipcare from Korea launched in end 2023. Created for the LG group of cosmetics, this 3rd generation of lip product provides anti-aging benefits using a Penta Turnover Recovery Complex. The skincare science on K-beauty's next big thing; and my review of a lipcerin from Freshian in this blogpost....