K-beauty

If 2024 and early 2025 were dominated by PDRN and Rejuran-inspired skincare, my prediction is that poly-D,L-lactic acid (PDLLA) may be one of the next skincare ingredients to trend in K-beauty. That is not because PDLLA is suddenly new, but more medical aesthetic brands are now trying to translate their in-clinic treatments into topical skincare. Compared to newer, trendy skincare ingredients, PDLLA is already used as collagen biostimulator skinbooster injectable. That gives it a very different starting point from a typical marketing-led ingredient. Following the success of Rejuran skincare and similar PDRN skincare, Juvelook skincare seems to be following a similar...

21 March, 2026 /

Heading to Seoul, Korea? Sharing my expert picks for must visit beauty shops for all your trending and cult favourite cosmetics; budget beauty finds, flagships, personalised beauty labs, niche scent houses, pro makeup tool shops, Korean pharmacy recommendations with insider tips to get the most of your K-beauty shopping....

03 November, 2025 /

The new Beauty of Joseon Day Dew Sunscreen is an exclusive release from the K-beauty brand; but does this sunscreen live up to the TikTok hype? A doctor's review of this sunscreen and analysis of the ingredient list- must read before buying!...

25 October, 2025 /

My review of Rejuran sunscreen, from the makers of Rejuran Healer, PharmaResearch. Containing 0.2% c-PDRN, this sunscreen with salmon DNA fragments is one of the OG of PDRN skincare. Does this sunscreen live up to the hype?...

30 September, 2025 /

Curious about the hype behind Korean PDRN creams? A doctor reviews both viral PDRN creams from the Korean pharmacies: Rejuall vs Rejuvenex. Learn the key differences in PDRN concentrations, texture, price and performance, and which cream may suit your skin best. If you are curious about PDRN skincare and its benefits, this comparison will help you make an informed choice....

17 May, 2025 /

South Korea is a paradise for cutting edge skincare and makeup trends. Beyond Olive Young and K-beauty pop-ups, some of the most coveted skincare are found in pharmacies. Pharmacies in South Korea offer doctor-approved, over-the-counter skincare products viral on TikTok. Discussing the skincare science and tips on using these Korean pharmacy must buys; and alternatives to these Korean pharmacy skincare in this review....

06 March, 2025 /

Will the new Beauty of Joseon Daily Tinted Fluid Sunscreen live up to its viral TikTok hype? This is the K-beauty brand's first tinted sunscreen; and but it was a huge disappointment for this Korean sunscreen fan because of its relatively lower SPF and unknown PA ratings; and patchy, cakey finish....

19 February, 2025 /