K-beauty

The aegyo sal, once popular in the 2010's is making a comeback K-beauty and C-beauty, thanks to the popularity of K-pop idols and Douyin makeup looks. The aegyo sal is a roll just beneath the lower eyelids; and is associated with a youthful and smiley look. Here's how you can get this look without surgery, and without looking like you have eyebags!...

Is the Beauty of Joseon Matte Sunstick worth buying? Following the huge success of its sunscreen in 2022, K-beauty brand, Beauty of Joseon, has returned with a sunscreen stick version of its viral sunscreen. This sun stick is a collaboration with Ramon Pagan, a skincare influencer and cosmetic chemist. My review in this blogpost...

Review: Round Lab Birch Juice Moisturising Sunscreen. This Korean sunscreen was one of the most popular sunscreens of 2022; and was sold out in many Olive Young Korea stores in Seoul. This sunscreen is well loved on TikTok and Reddit for its glowy finish and lightweight texture. My take on this popular sunscreen and how it differs from Beauty of Joseon sunscreen, another popular K-beauty sunscreen....

The top skincare trends that will dominate 2023- skinimalism, advanced retinol delivery systems, gender-fluid beauty products, clean beauty and cleanical skincare and more in this trend forecast for 2023....