K-beauty

Lipcerin is a new generation of lipcare from Korea launched in end 2023. Created for the LG group of cosmetics, this 3rd generation of lip product provides anti-aging benefits using a Penta Turnover Recovery Complex. The skincare science on K-beauty's next big thing; and my review of a lipcerin from Freshian in this blogpost....

Is micro-spicule skincare truly microneedling in a bottle? Spicules are the exoskeletons of marine sponges; and in skincare they improve skincare uptake and exfoliate the skin. All the science about bio-spicules and my take on the VT Reedle Shot 100 Essence in this review....

Move over Cica and snail mucin. The trending Korean skincare ingredients to know right now are heartleaf, mugwort and rice water. Explaining the science and benefits of popular K-beauty ingredients including new and familiar favourites like ginseng in this expert's guide to Korean skincare ingredients....

What will be the biggest skincare and beauty trends for 2024? Take a leaf out of K-beauty's playbook; for a prediction of how cosmetics products will look like. The good news is, we can expect that some of your everyday favourites will be improved with newer delivery systems, hyper-personalisation and upgraded classic ingredients!...

5 scandals and controversies in the beauty industry: from skincare companies sneaking in toxic ingredients, stealing secrets; to cosmetic companies faking their trials and tests results, I've got the tea and receipts. Unethical behaviour by some popular beauty brands gets exposed; because the internet does not forget....

Skincare and K-beauty fans, this is your sign to head to Seoul. Sharing my best and favourite beauty stores and experiences in Korea; beyond Olive Young, Tamburins and Sulwhasoo. Get a personalised colour analysis, live your K-drama dreams and discover flagships of your favourite brands (and at better deals) with all my recommendations and tips in this review....

My review of my facial and massage at the Sulwhasoo Spa & Flagship in Dosan, Gangnam. This came highly recommended by friends, so I tried the Signature Ginseng Treatment. My honest review; with photos and all about this luxury hanbang K-beauty brand that is immensely popular in Seoul, Korea....

Can collagen creams replenish collagen in the skin and remove wrinkles, sagging and dullness? The science and data show that collagen skincare can't be absorbed by human skin. But collagen skincare is not entirely useless. It helps to reduce lines and improve firmness in a way that might surprise you. An evidence based look at collagen skincare products in this review...

The aegyo sal, once popular in the 2010's is making a comeback K-beauty and C-beauty, thanks to the popularity of K-pop idols and Douyin makeup looks. The aegyo sal is a roll just beneath the lower eyelids; and is associated with a youthful and smiley look. Here's how you can get this look without surgery, and without looking like you have eyebags!...