K-beauty

South Korea is a paradise for cutting edge skincare and makeup trends. Beyond Olive Young and K-beauty pop-ups, some of the most coveted skincare are found in pharmacies. Pharmacies in South Korea offer doctor-approved, over-the-counter skincare products viral on TikTok. Discussing the skincare science and tips on using these Korean pharmacy must buys; and alternatives to these Korean pharmacy skincare in this review....

06 March, 2025 /

Will the new Beauty of Joseon Daily Tinted Fluid Sunscreen live up to its viral TikTok hype? This is the K-beauty brand's first tinted sunscreen; and but it was a huge disappointment for this Korean sunscreen fan because of its relatively lower SPF and unknown PA ratings; and patchy, cakey finish....

19 February, 2025 /

Lipcerin is a new generation of lipcare from Korea launched in end 2023. Created for the LG group of cosmetics, this 3rd generation of lip product provides anti-aging benefits using a Penta Turnover Recovery Complex. The skincare science on K-beauty's next big thing; and my review of a lipcerin from Freshian in this blogpost....

21 June, 2024 /

Is micro-spicule skincare truly microneedling in a bottle? Spicules are the exoskeletons of marine sponges; and in skincare they improve skincare uptake and exfoliate the skin. All the science about bio-spicules and my take on the VT Reedle Shot 100 Essence in this review....

06 March, 2024 /

Move over Cica and snail mucin. The trending Korean skincare ingredients to know right now are heartleaf, mugwort and rice water. Explaining the science and benefits of popular K-beauty ingredients including new and familiar favourites like ginseng in this expert's guide to Korean skincare ingredients....

24 February, 2024 /

What will be the biggest skincare and beauty trends for 2024? Take a leaf out of K-beauty's playbook; for a prediction of how cosmetics products will look like. The good news is, we can expect that some of your everyday favourites will be improved with newer delivery systems, hyper-personalisation and upgraded classic ingredients!...

26 December, 2023 /

5 scandals and controversies in the beauty industry: from skincare companies sneaking in toxic ingredients, stealing secrets; to cosmetic companies faking their trials and tests results, I've got the tea and receipts. Unethical behaviour by some popular beauty brands gets exposed; because the internet does not forget....

03 December, 2023 /

Skincare and K-beauty fans, this is your sign to head to Seoul. Sharing my best and favourite beauty stores and experiences in Korea; beyond Olive Young, Tamburins and Sulwhasoo. Get a personalised colour analysis, live your K-drama dreams and discover flagships of your favourite brands (and at better deals) with all my recommendations and tips in this review....

30 September, 2023 /