Beauty Trends Forecast 2026 — What’s In and Out
If 2025 reminded us of anything, it’s that the beauty industry isn’t just skin deep- but biology, behaviour, and trust matter. 2025 will probably be remembered as the year of the Australian sunscreen controversy, which unravelled public trust in Australian sunscreens. But this year also saw other controversies and drama- who can forget e.l.f. Cosmetic’s disastrous commercial; and notable beauty brands like Youthforia, REN Clean Skincare and Ami Colé folding. At the same time, 2025 saw the continued rise of Asian beauty routines, tween skincare and regenerative claims like polynucleotides. Related blogposts: Explainer: Australian Sunscreen Failing SPF Tests 5 Beauty Industry Scandals &...