Fragrances

If 2025 reminded us of anything, it’s that the beauty industry isn’t just skin deep- but biology, behaviour, and trust matter. 2025 will probably be remembered as the year of the Australian sunscreen controversy, which unravelled public trust in Australian sunscreens. But this year also saw other controversies and drama- who can forget e.l.f. Cosmetic’s disastrous commercial; and notable beauty brands like Youthforia, REN Clean Skincare and Ami Colé folding. At the same time, 2025 saw the continued rise of Asian beauty routines, tween skincare and regenerative claims like polynucleotides. Related blogposts: Explainer: Australian Sunscreen Failing SPF Tests 5 Beauty Industry Scandals &...

23 December, 2025 /

Heading to Milan, Italy? My 5 best beauty stores in Milan- a curated list of hidden gems and niche cosmetics experiences for the skincare and cosmetic fans to shop in this blogpost, featuring City Labs, Fueguia 1833, Kiko Milano, Officine Universelle Buly 1803, Italian pharmacies, Santa Maria Novella and a bonus at the end!...

21 August, 2025 /