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Heading to Seoul, Korea? Sharing my expert picks for must visit beauty shops for all your trending and cult favourite cosmetics; budget beauty finds, flagships, personalised beauty labs, niche scent houses, pro makeup tool shops, Korean pharmacy recommendations with insider tips to get the most of your K-beauty shopping....

03 November, 2025 /

South Korea is a paradise for cutting edge skincare and makeup trends. Beyond Olive Young and K-beauty pop-ups, some of the most coveted skincare are found in pharmacies. Pharmacies in South Korea offer doctor-approved, over-the-counter skincare products viral on TikTok. Discussing the skincare science and tips on using these Korean pharmacy must buys; and alternatives to these Korean pharmacy skincare in this review....

06 March, 2025 /